Alexander Purcell Rodrigues Design is an award winning interdisciplinary design studio based in London and Los Angeles focused on developing original design solutions through a methodology driven by research, context, materiality and functionality.

APR Design works in multiple design fields from industrial products to architectural interiors. The studio distinguishes itself through its use of innovative methods and form languages that juxtapose vanguard technologies, generative algorithms and traditional production techniques to create unique design solutions.

Using natural materials combined with the intrinsic appeal of traditional craftsmanship and the potential of rapid iterative parametric modeling, the studio looks to define new aesthetics for the luxury goods market refined by, not removed from, the touch of human hand.

Clients include Holly Hunt, Promemoria, May Fair hotel, Radisson Edwardian, MGM, Clivedale London, Adidas, Paul Smith, M&C Saatchi, VMT, Hall Wineries and The Factory San Francisco. The work of Alexander Purcell Rodrigues Design has been exhibited in museums around the world including the London Design Museum, SFMCD and The Mint Museum.

“Creativity is all around us, but then there are the people who can actualize inventive, cerebral designs. Such is the case with Alexander Purcell Rodrigues.”

Nichole Haddad, New York Spaces

“…the break with convention doesn’t stop there… his distinctive furniture designs need to be considered within the context of a home environment.”

Nicole Swengley, FT how to spend it

“….cutting edge aluminum fabrication techniques along with generative CAD modeling tools to push the “structural limits and precision machinability” of aluminum. The results are a sleek silhouette that’s truly a work of art.”

Caroline Williamson, Design Milk

Smooth and sophisticated' using high-end technology this chair just has ‘that something’ for the judges… 'A fine concept… that could change manufacturing and shipping methods’

George Khachfe, MD Poliform UK. James Mair, MD Viaduct. WIN awards

“Alexander Purcell Rodrigues is proof that great British design will always travel… He has a tactile sense of design…”

Alex Bagner, GQ