APR Design works across multiple design fields from architectural interiors for high-end hospitality & residential projects to industrial products. Working at every scale, from architectural down to hand-held products allows the studio to consider all aspects of the spatial design holistically down to the very objects that sit within each space.
The studio distinguishes itself through its use of innovative methods juxtaposing state-of-the-art technologies and traditional production techniques to create unique design solutions. Utilising cutting edge design and fabrication processes combined with natural materials and the intrinsic appeal of traditional craftsmanship, the studio looks to define a new aesthetic language for the luxury sector.
Clients include Holly Hunt, May Fair hotel, Promemoria, Radisson Edwardian, MGM, Clivedale London, Link Outdoor, De Castelli, Atelier Property, Adidas, Paul Smith, M&C Saatchi, Polycom, VMT, Hall Wineries and Factory San Francisco. Work of APR Design has been exhibited in museums including the London Design Museum, SFMCD & The Mint Museum.
Nichole Haddad, New York Spaces
“…the break with convention doesn’t stop there… his distinctive furniture designs need to be considered within the context of a home environment.”
Nicole Swengley, FT how to spend it
“….cutting edge aluminum fabrication techniques along with generative CAD modeling tools to push the “structural limits and precision machinability” of aluminum. The results are a sleek silhouette that’s truly a work of art.”
Caroline Williamson, Design Milk
Smooth and sophisticated' using high-end technology this chair just has ‘that something’ for the judges… 'A fine concept… that could change manufacturing and shipping methods’
George Khachfe, MD Poliform UK. James Mair, MD Viaduct. WIN awards
“Alexander Purcell Rodrigues is proof that great British design will always travel… He has a tactile sense of design…”
Alex Bagner, GQ