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2020 Showroom Vignette
Atelier Purcell
Launched in 2019, Atelier Purcell gives form to Alexander's personal vision and to experiment with innovative technologies with the aspiration to create heirlooms of the future. The collection features beautiful material pairings—solid brass and eucalyptus, stainless steel and oak, bronze and marble—and processes both digital and analog. To create the Khepera Bench leg, for example, an initial computer model evolves into a physical sample through additive or subtractive manufacturing technology. This article is then diligently finessed and from it a pattern is taken to the create the wax parts for casting. “Then, from the rough ceramic mold,” he notes, “an exquisite object materializes ready for hand finishing and patina.
 
Purcell Rodrigues says of his dual career, “
A furniture concept can come from an architectural project—which is a more extended dialogue, trying to navigate a narrative as you move through a space—or can be sparked by the negative shapes in a shadow cast across the floor. Inspiration comes from many sources but what I really enjoy is the reciprocity that can be achieved between the spaces we create and the objects we craft."